A Big Adventure for a Tiger and an even Bigger commitment to Customer Service!
July 27th, 2025
Meeting the Audience's Needs and Wants
Tampa International Airport was able to turn a little boy's unfortunate event into an amazing effort of commitment and kindness. Shown through a staff member's willingness to get a toy tiger back to its owner, the audiences of Tampa International Airport were given an extraordinary glimpse inside the hearts of the members who run the facility. A storyline, photos, and a book were taken and made of a toy tiger who was left behind in the children's play area within the airport, which showed not only great kindness but also dedication to even the youngest travelers who passed through on their way to their next adventure. This kindness and dedication spoke to an audience far greater than those who just frequent the airport, but to many nationwide who understand and can sympathize with the young boy who misplaced his friend.
Social and Consumer Experiences
I would say this experience for all was executed perfectly and in a way that everyone was able to be involved. Tampa International Airport posted the Tigers' story and his travels throughout the airport on social media platforms such as Facebook and Twitter, where consumers of these socials received personal comments back from the airport in regards to questions about the Tigers' story. This story soon became very widely known around the world as many began to share their personal experiences with Tampa International Airport and how they and their children were treated wonderfully by this airport community as well.
Digital Media Following
With Hobbes the Tiger going viral nationally as well as internationally, Tampa International Airport left the social media questionnaires very personal and even let the little boy's family, as well as workers within the airport, answer any questions or comments that they felt like responding to. While the airport facilitated the conversations and responded as comments were made, they used this as an opportunity to spread the idea that kindness is always free and greatly appreciated without promoting their business.
Could this have been more efficient?
The way in which the Tampa International Airport handled this situation for this little boy and his family was immaculate. Instead of using this little boy's Tiger toy to create a story promoting the Airport and its work ethic, they instead put the interest of the story in getting the Tiger back to its family. In return, this gesture brought forth much more of an audience than anymore probably ever expected, and the airport received recognition beyond just that of its customer service. In regard to doing something different with the media acknowledgment Tampa International Airport received, they could have possibly used this as a way to have others share their own customer service experiences with the airport to further the recognition they were receiving.
The Company Now and its Social Media
Today, Tampa International Airport is active on all of their social media accounts, where they continue to post about recent activities concerning their customers as well as their experiences within the airport. Things such as the installations placed inside the airport have brought in a huge social media presence through the use of tags and shares of customer photos with things such as the giant flamingo they have at check-in. Not only this, but the airport has an amazing website where flights and changes are constantly updated in order to keep things running smoothly.
Mobile Apps
Tampa International Airport does not have a mobile app at this time. While their website is able to do all things needed, from check-ins to checking departure times, many people think an app would be useful in instances where they need a consolidated area that could save all of their information while keeping them constantly logged in for a quicker and more efficient airport experience.
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