The Power of Social Media Influencers and their Impact on MY Life! August 7th, 2025 When I think of social media, I often think about my favorite influencers. These are people I follow who, while they do not directly affect my life, I do wait, impatiently, to see their daily posts come up on my feed. These are people from all over the world, with different aesthetics and styles, who have come together on one app, where I have created my perfect feed that could quite possibly be used to describe every interest I have had since middle school. This ranges from food interests, sports, parenting, and even clothing or house decorating. At every stage of my life, there has been a page that I follow that describes it. What do I notice about their marketing? When I look at the marketing tactics of the people I follow on social media, I see a wide range of people who are all successful at displaying one thing: authenticity that builds trust. Th...
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A Big Adventure for a Tiger and an even Bigger commitment to Customer Service! July 27th, 2025 Meeting the Audience's Needs and Wants Tampa International Airport was able to turn a little boy's unfortunate event into an amazing effort of commitment and kindness. Shown through a staff member's willingness to get a toy tiger back to its owner, the audiences of Tampa International Airport were given an extraordinary glimpse inside the hearts of the members who run the facility. A storyline, photos, and a book were taken and made of a toy tiger who was left behind in the children's play area within the airport, which showed not only great kindness but also dedication to even the youngest travelers who passed through on their way to their next adventure. This kindness and dedication spoke to an audience far greater than those who just frequent the airport, but to many nationwide who understand and can sympathize with the young boy who misplaced his friend. Social and Consum...
1-2 Student Blog: Branding: A Day in the Life
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July 03, 2025 What social media platforms do you think you use the most? Does your phones screen time agree? I would say my most used social media platform would be Instagram and YouTube but when I look at my phone I was surprised to find that my most used social media applications were Instagram and the PlayStation app. I was not surprised to find that Instagram was used the most frequently but I did not realize that I spent as much time as I have on the PlayStation app. I use this app to talk with my friends during the day as they play games on their PlayStation while I am in between calls at work so it makes sense that it comes up as highly used. Do you have positive or negative reactions when using certain types of digital media? I would have to say that my favorite form of social media is Instagram. I mostly use Instagram to send funny videos back and forth with my friends in our group chat and it has become an amazing way for me to find new ideas for workou...